Content Writing

Followal create quality Content Writing for people, not robots. We revitalise your brand copy with SEO-friendly content, designed to be helpful and interesting to your audience and eventually benefit your business.

Content Writing is a hugely powerful tool, not just from an SEO perspective, but for building a strong brand presence online. When it comes to developing a content strategy, the closer we can work with you, the more insight we can get into your industry and the better focused your content plan will be. Once we have a basic understanding of the key sectors of your business and industry, we can develop them into compelling digital assets.

One important differentiation between Content Writing Marketing and other more traditional elements of the marketing mix is that content marketing is not focused on selling. Creating valuable content inspires trust and brand loyalty.

Followal offers full-spectrum content marketing through an integrated content creation and publishing plan that includes fuelling your online presence through custom-written news, branded blogs, case studies, videos & infographics.


☺ Content Audit : Our content team will analyse the performance of your current content and strategy to create a content development plan and improvement recommendations

☺ Content Strategy : Based on your brand and target audience our team will develop an engaging and actionable content programme, positioning you as a thought leader in your field.

☺ Idea Creation : Content doesn’t just come in the form of written text. Our approach will be to develop a range of ideas and styles to include video, infographics, interactive assets as well as more traditional blog posts, articles and whitepapers

☺ Content Production : To be effective your content needs to be genuinely useful, informative and entertaining. Our content designers and writers are experts at producing content that builds your brand and pulls customers towards you.

☺ Outreach : Once deployed on your website your content needs to be promote and distributed across multiple channels direct to where your audience goes for advice and information.

☺ Measure : Analysing the impact of both on-site and off-site content is often the difference between a successful, or unsuccessful, campaign. We consistently measure, analyse and feedback the results into your on-going content campaign.


☺ Content strategy and planning
☺ In-depth competitor content audits
☺ Complete content creation, design and publication
☺ Multi-channel content promotion
☺ Results driven digital PR
☺ Social seeding
☺ Video marketing
☺ Optimised copywriting